Search stage capability
Paid advertising and PPC management built around pipeline
Search, social, and retargeting managed against pipeline and revenue, with spend continuously reallocated to the segments that convert.
The business problem
Platform dashboards reward activity, not outcomes
Automated bidding will happily optimize toward the cheapest conversion event you give it. Without clean signals and a revenue-aware structure, spend drifts to low-intent inventory while the account still looks healthy.
- Cost per lead looks fine while sales quality declines
- Broad match and automation absorb budget with no visibility
- Creative fatigues faster than the team can replace it
- Offline outcomes never make it back into the platform
The AdStok approach
Structure for intent, feed the platform better signals
We rebuild accounts around how buying actually happens in your market, then wire real outcomes back into the bidding so the algorithm optimizes toward revenue instead of proxies.
- Step 01
Diagnose
Account, tracking, and offer audit, plus a read on which segments and geographies historically produce closed business.
- Step 02
Build
Campaign architecture, audience and geo strategy, conversion imports, and a creative testing queue with clear hypotheses.
- Step 03
Scale
Budget reallocation on a fixed cadence, incrementality checks, and expansion into new channels only once the core proves out.
Core capabilities
What sits inside this node
- Google Ads: search, Performance Max, shopping, and demand generation
- Paid social across Meta, LinkedIn, TikTok, and YouTube
- Retargeting and lifecycle audience strategy
- Offline and CRM conversion imports for revenue-aware bidding
- Geo and service-area bidding for tri-county markets
- Landing page pairing and offer testing
- Feed and catalog management for retail advertisers
- Budget pacing, forecasting, and channel mix planning
What the engagement produces
Deliverables, not deliverable-shaped promises
Scope is written down before work begins, and every item below is something your team keeps whether or not the engagement continues.
- 01A rebuilt account structure documented end to end
- 02Conversion tracking validated against your CRM, not just the pixel
- 03A running creative and offer test calendar
- 04Weekly pacing and monthly reallocation decisions in writing
- 05A clear read on which geographies and segments deserve more budget
Inside the system
How Paid Advertising connects to Search → Creative → Growth
Paid sits beside organic in the Search stage. It buys fast answers to questions SEO takes months to settle, hands winning messages to Creative, and depends on Growth to make sure every click lands somewhere accountable.
Adjacent nodes
Services that make this one work harder
Analytics & Conversion
Trust your numbers enough to make a decision you can defend.
View serviceCreative & Brand
Look like the obvious choice, and stay recognizable everywhere you appear.
View serviceSEO & AI Search
Get found in classic rankings and in the AI answers your buyers now read first.
View serviceAcross South Florida
Where this work shows up locally
Start here
Book a Growth Call about paid advertising.
Tell us the goal and the obstacle. We'll come back with an honest read on what we'd diagnose first.