Growth stage capability
Conversion rate optimization agency work, grounded in measurement
Measurement you can rely on, server-side events, and structured testing that turns reporting into decisions.
The business problem
Reporting that nobody believes stops being reporting
Consent gaps, duplicated events, and platform-reported conversions that disagree with the CRM leave teams arguing about the data instead of acting on it. Optimization stalls at the first disputed number.
- Platform numbers and CRM numbers never reconcile
- Events fire twice, or stop firing after a release
- Tests are called early with no confidence threshold
- Dashboards report volume but not decisions
The AdStok approach
Fix the signal first, then optimize
We rebuild measurement from a written tracking plan, verify it against source systems, and only then run tests, because a test on bad data is worse than no test at all.
- Step 01
Diagnose
Tracking audit against a documented event taxonomy, plus reconciliation between platforms and your CRM.
- Step 02
Build
Server-side and consent-aware implementation, dashboards tied to decisions, and a prioritized test backlog.
- Step 03
Scale
A steady experiment cadence with pre-registered hypotheses and results documented whether they win or lose.
Core capabilities
What sits inside this node
- Tracking plans and event taxonomy design
- GA4, tag manager, and server-side event implementation
- Consent mode and privacy-aware measurement
- CRM and offline conversion reconciliation
- Dashboard and reporting design
- Conversion rate optimization and experiment design
- Session replay and qualitative research review
- Attribution modeling and channel contribution analysis
What the engagement produces
Deliverables, not deliverable-shaped promises
Scope is written down before work begins, and every item below is something your team keeps whether or not the engagement continues.
- 01A written, version-controlled tracking plan
- 02Validated server-side event pipeline
- 03Dashboards organized around decisions, not vanity metrics
- 04A prioritized experiment backlog with hypotheses
- 05A documented record of every test and its outcome
Inside the system
How Analytics & Conversion connects to Search → Creative → Growth
Analytics is the instrument the whole loop reads. It tells Search which queries produce revenue, tells Creative which message earned it, and tells Growth where the path still leaks.
Adjacent nodes
Services that make this one work harder
Across South Florida
Where this work shows up locally
Start here
Book a Growth Call about analytics & conversion.
Tell us the goal and the obstacle. We'll come back with an honest read on what we'd diagnose first.